Product

Intel inside™. bi(OS) outside.

Authors: Mayur Kulkarni, Pradeep Madhavarapu, Isima with inputs from Ryan Metz, Rahul Unnikrishnan Nair, Intel Introduction In the early 90s, Intel ran a campaign1 about spotting the very best PCs.  This decade established Intel as the undisputed leader in microprocessors.  30 ...

State of Multi-cloud Storage and Compute

Too Long, Must-read The [Live] Multi-cloud-native architecture can deliver a 10X better TCO than the other variants.  Some other unique insights we found -  Azure’s NVMe drives beat AWS and GCP by a significant amount w.r.to latencies. AWS delivered the most respectable IO ...

The last (and only) mile of resiliency you need. 10X cheaper.

Introduction What happens if the machine, an AZ, or a region serving your customers fails? Nothing - if you rely on cloud-native deployments, stateless microservices, and multi-master databases. That’s the promise anyway.  How many IT teams have the luxury of relying on multi-AZ ...

Scaling the multi-cloud Moon

Introduction While the category leaders were busy drowning the market with deafening marketecture(s), our engineers landed on the multi-cloud ‘moon’ of Data and Analytics.  TL, DR - Ingest on AWS, Analyze on GCP and Visualize on Azure - in real-time, without migrating an ...

Black Friday 2021 – A bi(OS) Perspective

Introduction Since bi(OS) serves unicorns and tier-1 retailers across three continents, we have a unique vantage point in experiencing Black Friday (and Cyber Monday), especially as it stresses Cloud Data Platforms.  This Black Friday saw bi(OS) handle 3x more peak load across all ...

Only Custom Silicon Can Beat Us

Introduction Since the birth of SQL in the mid 70’s, there has been a wall of separation between OLTP and OLAP use cases. One of the defining characteristics of this separation is the stringent need for speed and QoS (quality of service) by OLTP applications. Even today, Data ...

Customer-Aware Supply-Chain Operations

Introduction As an e-healthcare company, PharmEasy would like to prioritize all our customers’ orders and have them delivered on time. Our customers count on us for many of their critical medications, and the company does not want to breach the medicine-availability or delivery-time ...

Why Isima matters more than ever?

We at Silicon Valley told the world to collect lots of data, hire data experts, and magic would happen. Enterprises listened and did their best to start their digital transformation journey. A decade later, data shows that we in Silicon Valley have failed to put customer’s outcomes ...

The 10x Difference

Every once in a while, new technology at one layer enables a whole host of products at another layer to be reinvented, providing new features or solving new use cases that could not be solved earlier. I was fortunate enough to build a breakthrough product, Amazon Aurora, during one ...

The Walls of Enterprise Architecture

Why did we start Isima? Monish and I have been part of delivering innovations years before they went mainstream in areas of operating systems, scalable distributed systems, ML for click-fraud, networking improvements, and platforms using APIs done right. Moreover, we have jaywalked ...