Category: Product

Customer-Aware Supply-Chain Operations

Introduction As an e-healthcare company, PharmEasy would like to prioritize all our customers’ orders and have them delivered on time. Our customers count on us for many of their critical medications, and the company does not want to breach the medicine-availability or delivery-time promise. However, an unexpected surge in orders (for e.g. during Covid19) or […]

Why Isima matters more than ever?

We at Silicon Valley told the world to collect lots of data, hire data experts, and magic would happen. Enterprises listened and did their best to start their digital transformation journey. A decade later, data shows that we in Silicon Valley have failed to put customer’s outcomes first. Enterprises tried going digital by gluing together […]

The 10x Difference

Every once in a while, new technology at one layer enables a whole host of products at another layer to be reinvented, providing new features or solving new use cases that could not be solved earlier. I was fortunate enough to build a breakthrough product, Amazon Aurora, during one such episode of reinventions – the […]

The Walls of Enterprise Architecture

Why did we start Isima? Monish and I have been part of delivering innovations years before they went mainstream in areas of operating systems, scalable distributed systems, ML for click-fraud, networking improvements, and platforms using APIs done right. Moreover, we have jaywalked progressively in our careers through industries, roles, and positions to build the GTM, […]