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Customer-Aware Supply-Chain Operations
Posted on: . by Aditya Karandikar

Customer-Aware Supply-Chain Operations

Introduction As an e-healthcare company, PharmEasy would like to prioritize all our customers’ orders and have them delivered on time. Our customers count on us for many of their critical medications, and the company does not want to breach the medicine-availability or delivery-time promise. However, an unexpected surge in orders (for e.g. during Covid19) or constraints concerning workforce or medicine availability are a reality, that results in a small percentage of breaches occurring. The current logic of order fulfillment at warehouses and delivery logistics is based on FIFO, i.e., first-in-first-out with respect to the order confirmation times. However, in a scenario where fulfillment capacity is constrained, we would like to have better control over orders that get fulfilled and orders that would most likely breach the committed delivery times. For example, we would always ...

Why Isima matters more than ever?
Posted on: . by Monish Suvarna

Why Isima matters more than ever?

We at Silicon Valley told the world to collect lots of data, hire data experts, and magic would happen. Enterprises listened and did their best to start their digital transformation journey. A decade later, data shows that we in Silicon Valley have failed to put customer’s outcomes ...

Realizing Paradoxes<sup><sup>[1]</sup></sup>
Posted on: . by Darshan Rawal

Realizing Paradoxes[1]

When anyone asks me what does Isima do, I reply, “we realize paradoxes.” This epiphany has roots back to three incidents in our journey of launching Isima. Let me explain. Paradox: noun - a statement or proposition that seems self-contradictory or absurd but in reality expresses a ...

The long and windy road from ingest to insight
Posted on: . by Alfredo Tamura

The long and windy road from ingest to insight

In an ever-changing well-connected world, enterprises large and small strive to react faster and faster to market conditions. Many wish they could better leverage the data they already have but have been struggling with how best to achieve this. The traditional approach had been ...

The 10x Difference
Posted on: . by Pradeep Madhavarapu

The 10x Difference

Every once in a while, new technology at one layer enables a whole host of products at another layer to be reinvented, providing new features or solving new use cases that could not be solved earlier. I was fortunate enough to build a breakthrough product, Amazon Aurora, during one ...

Courage is Destiny
Posted on: . by Ashmeet Sidana

Courage is Destiny

Courage is Destiny. This motto from my elementary school has guided me throughout my life and to this day as I back visionary entrepreneurs. I believe one can achieve whatever she or he aims for, by taking thoughtful risks with courage. In its purest form (and ignoring the frenzy that we ...

Pivots, somersaults, jaywalking
Posted on: . by Ken Denman

Pivots, somersaults, jaywalking

A startup that hasn’t pivoted, doesn’t exist. Pivots, somersaults, jaywalking – are all parts of a startup’s journey. Anyone who says otherwise haven’t told you the complete story. Luckily Isima isn’t one of those. Believe me when I say this because, folks, I have seen it ...

The Walls of Enterprise Architecture
Posted on: . by Darshan Rawal

The Walls of Enterprise Architecture

Why did we start Isima? Monish and I have been part of delivering innovations years before they went mainstream in areas of operating systems, scalable distributed systems, ML for click-fraud, networking improvements, and platforms using APIs done right. Moreover, we have jaywalked ...

Is complexity inevitable?
Posted on: . by Monish Suvarna

Is complexity inevitable?

Is accidental complexity the norm for Software? Isima was born because Darshan and I saw so much complexity in Data Solutions where the answers were simple. Some of the complexity came from integrating many different good products instead of thinking end to end. We saw layer after layer ...