A typical iOS app has 18+ 3rd party SDKs (and Android apps have 28+). This results from a decade-long infiltration of your app by SaaS providers, each offering a point solution as a quick fix. And it’s starting to hurt. After a decade-long investment, brands are staring at the genuine possibility of a sub-par consumer experience due to a lack of clinical data-driven results. Read more how brands can improve CX, reduce acquisition costs, and increase data-driven impact without mortgaging consumer privacy. No forklift needed.