Archive for

"Isima Category"

Pivots, somersaults, jaywalking

Posted on: April 8, 2019 by Ken Denman in Isima
Pivots, somersaults, jaywalking

A startup that hasn’t pivoted, doesn’t exist. Pivots, somersaults, jaywalking – are all parts of a startup’s journey. Anyone who says otherwise haven’t told you the complete story. Luckily Isima isn’t one of those. Believe me when I say this because, folks, I have seen it ...

Courage is Destiny

Posted on: April 8, 2019 by Ashmeet Sidana in Isima
Courage is Destiny

Courage is Destiny. This motto from my elementary school has guided me throughout my life and to this day as I back visionary entrepreneurs. I believe one can achieve whatever she or he aims for, by taking thoughtful risks with courage. In its purest form (and ignoring the frenzy that we ...

Is complexity inevitable?

Posted on: April 8, 2019 by Monish Suvarna in Isima
Is complexity inevitable?

Is accidental complexity the norm for Software? Isima was born because Darshan and I saw so much complexity in Data Solutions where the answers were simple. Some of the complexity came from integrating many different good products instead of thinking end to end. We saw layer after layer ...

The Walls of Enterprise Architecture

Posted on: April 8, 2019 by Darshan Rawal in Isima
The Walls of Enterprise Architecture

Why did we start Isima? Monish and I have been part of delivering innovations years before they went mainstream in areas of operating systems, scalable distributed systems, ML for click-fraud, networking improvements, and platforms using APIs done right. Moreover, we have jaywalked ...