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Customer-Aware Supply-Chain Operations

Posted on: August 4, 2020 by Aditya Karandikar in Product
Customer-Aware Supply-Chain Operations

Introduction As an e-healthcare company, PharmEasy would like to prioritize all our customers’ orders and have them delivered on time. Our customers count on us for many of their critical medications, and the company does not want to breach the medicine-availability or delivery-time ...

Why Isima matters more than ever?

Posted on: August 4, 2020 by Monish Suvarna in Product
Why Isima matters more than ever?

We at Silicon Valley told the world to collect lots of data, hire data experts, and magic would happen. Enterprises listened and did their best to start their digital transformation journey. A decade later, data shows that we in Silicon Valley have failed to put customer’s outcomes ...

Realizing Paradoxes[1]

Posted on: August 4, 2020 by Darshan Rawal in Market
Realizing Paradoxes<sup><sup>[1]</sup></sup>

When anyone asks me what does Isima do, I reply, “we realize paradoxes.” This epiphany has roots back to three incidents in our journey of launching Isima. Let me explain. Paradox: noun - a statement or proposition that seems self-contradictory or absurd but in reality expresses a ...

The long and windy road from ingest to insight

Posted on: August 4, 2020 by Alfredo Tamura in Market
The long and windy road from ingest to insight

In an ever-changing well-connected world, enterprises large and small strive to react faster and faster to market conditions. Many wish they could better leverage the data they already have but have been struggling with how best to achieve this. The traditional approach had been ...

The 10x Difference

Posted on: August 4, 2020 by Pradeep Madhavarapu in Product
The 10x Difference

Every once in a while, new technology at one layer enables a whole host of products at another layer to be reinvented, providing new features or solving new use cases that could not be solved earlier. I was fortunate enough to build a breakthrough product, Amazon Aurora, during one ...

Courage is Destiny

Posted on: April 8, 2019 by Ashmeet Sidana in Team
Courage is Destiny

Courage is Destiny. This motto from my elementary school has guided me throughout my life and to this day as I back visionary entrepreneurs. I believe one can achieve whatever she or he aims for, by taking thoughtful risks with courage. In its purest form (and ignoring the frenzy that we ...

Pivots, somersaults, jaywalking

Posted on: April 8, 2019 by Ken Denman in Team
Pivots, somersaults, jaywalking

A startup that hasn’t pivoted, doesn’t exist. Pivots, somersaults, jaywalking – are all parts of a startup’s journey. Anyone who says otherwise haven’t told you the complete story. Luckily Isima isn’t one of those. Believe me when I say this because, folks, I have seen it ...

The Walls of Enterprise Architecture

Posted on: April 8, 2019 by Darshan Rawal in Product
The Walls of Enterprise Architecture

Why did we start Isima? Monish and I have been part of delivering innovations years before they went mainstream in areas of operating systems, scalable distributed systems, ML for click-fraud, networking improvements, and platforms using APIs done right. Moreover, we have jaywalked ...

Is complexity inevitable?

Posted on: April 8, 2019 by Monish Suvarna in Market
Is complexity inevitable?

Is accidental complexity the norm for Software? Isima was born because Darshan and I saw so much complexity in Data Solutions where the answers were simple. Some of the complexity came from integrating many different good products instead of thinking end to end. We saw layer after layer ...